When cars fly too high

Rolls-Royce is well know for their exclusive motor machines. If you're rich and you want to show it of, you buy a Rolls. But Rolls-Royce is also present in the air, since they deliver engines for the Airbus' great A380. But last week, one of their engines failed in mid-flight and the plane had to make an emergency-landing. No one was injured.

This is a good example that brand extensions do not always are that flawlessly. Rolls has been making cars for a while and has a good name. Unfortunately when their engines get airborne, they show some electrical flaws. They're allready replacing their engines for new ones, but due to this problem Airbus' built has been delayed.

I think this shows well that the good name of Rolls-Royce has benefited the brand extension. If another company, only specialized in aircraft engines, made this kind of mistake, it would be bankrupt.

Source: http://www.businessweek.com/news/2010-11-16/airbus-says-rolls-to-ship-engines-from-a380-factory.html

Tom Van Raemdonck