After introducing some great services, such as: Google Earth, Gmail, Google Chrome, it seems that the marketers at Google just can’t get enough of exploring new markets.
Recently, they announced a new, free, service for real-estate agents to publish their properties online. Managers at Rightmove, the leading online real-estate service in the UK, thought that Google wouldn’t be a real threat to them because they had the trust of the people. Nothing could be further from the truth, Rightmove’s stocks decreased in value by 10% in one day. This case shows the brand power Google has. I think Google has such a strong image because many people use Google on a daily basis and they are satisfied about the brand. I use Google Chrome because it is the fastest web browser and google.com is my homepage.
Google’s excellent quality gives them a head start with every new product they release. Nice marketing campaigns can affect much, but I think there is no better publicity than good quality.
A reaction to Bram’s post about Budweiser: I think the sales of Budweiser beer will fall back if they withdraw the ‘regular’ Budweiser beer. People will buy alternative products because they will have forgotten that the Budweiser Select is actually a ‘higher class’ beer (and therefore more expensive). Maes also changed the recipe of their beer about a year ago, but I don’t think they made it more expensive.
Alexandre Van Laere
Alexandre Van Laere
Yes Flex, but you can't compare Maes' recipe change to the Budweiser-case.
BeantwoordenVerwijderenMaes changed the recipe, and ceased brewing beer following the old recipe. The old lager was just replaced by a new one, which was still called 'Maes'.
Whereas the Budweiser recipe was changed, but Anheuser-Bush just started selling this new Budweiser lager next to the old one. Presenting it as a superior beer, called Budweiser Select.
Bram
GOOGLE WOOOOOOHOOOOW!
BeantwoordenVerwijderenTom